TASK: INTRODUCE THE BRAND TO POLANDBRAND ACTIVATIONS
TK Maxx is known by all shopping enthusiasts, fans of sales, and well-known brands at great prices. That is why everyone was jealous of this task and its effects. TESTA has introduced the TK Maxx brand to the Polish market. We've opened more than a dozen stores across the country. We were responsible for communication and organizing events. Coordinated the production of advertising spots and press advertisements as well as engaged brand ambassadors and influencers.
MULTICHANNEL MARKETING – WE LIKE IT!’
Every opening is a holiday. Several hundred people were waiting for the ribbon to be cut. For the agency, this confirms the effectiveness of communication, but also constitutes a challenge how to manage the crowd of clients.
For more than three years, TESTA was responsible for handling this love brand: daily PR actions, relations with journalists, placing the brand in the media, cooperation with opinion leaders, social media activities (for example running the brand profile on Facebook), and event marketing.
During the cooperation with TJX Europe, we’ve completed several dozen projects adapted to the calendar of current collections and promotions: Premierowe zakupy w TK Maxx, Bądź Glamour z TK Maxx, Relaks SPA z TK Maxx, Back to school. We’ve adapted foreign campaigns to the Polish market, but primarily inspired the client to create own local events supporting sales.
On the occasion of the appearance of TK Maxx in Warsaw, even the Palace of Culture and Science lit up in red, and the brand logo appeared on the façade. Our passion and determination translated into results – media coverage, increasing sales, and the brand’s image in Poland.